AI website assistant
AI website assistant that answers visitors and books calls
Updated · By the Rini team
Short answer
Rini's website assistant (Ava, by default) answers visitor questions in your voice, qualifies leads and books meetings on your calendar, and keeps your site fresh by flagging broken links and outdated pages. Unlike a plain chatbot, it is a digital worker with a role and scoped tools, and every action it takes is logged.
What it does
- Replies to visitor questions in your voice.
- Qualifies leads and books meetings on your calendar.
- Flags broken links and outdated pages.
Frequently asked questions
How is it different from a website chatbot?
It is a digital worker: beyond answering, it books meetings, qualifies leads and maintains your site content, within the tools and rules you set.
Keep reading

Meet your first digital person
Create an account, pick a plan priced for your country, and Rini joins your very next meeting.